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Search engine optimization (search engine optimization - SEO) has become an essential and extremely efficient success factor in the marketing mix: only who is placed with the right keywords on the first page of the search engines, will receive the greatest attention of potential customers and can thus significantly increase traffic on your own website. Read all about our SEO services to improve your Google ranking.

Friday, 10 August 2012

Link popularity





Link popularity

Per more often your website from other websites is linked, the better. On the one hand, you get so visitors who follow these links directly, and on the other hand the search engine ranking will improve this, because often linked websites are higher rated by search engines ("areas") as rarely linked. And a website that is not even linked, can be found by search engines nor visitors.
Offer your visitors read and thus of left-wing values content! Interesting texts and well-researched reports are linked often voluntarily (for example from helpfulness or cream) in blogs or forums.
Link even websites that might be interesting for your visitors. Also outbound links can improve your search engine ranking, particularly, if you have something to do with the topic of your linked websites. A page whose Outlinks are many authorities (see above), a subject seems well to summarize (hubs). And pages that lists the many hubs, seem vice versa important authorities to his (point 1). To sum up, it is so important that a site well into the network is involved.
Enter your site in as many business directories and web galleries.
If you have no time for this painstaking, you can make the link building by an entry service.
Seek links from websites that themselves have a good ranking for the desired keywords. Enter your main keywords on Google and then review the first 20-30 hits consistently on linking opportunities. When your direct competitors you will have probably little success, but often also portals which extensively on the subject of the report and - include also suitable links free of charge or for a fee - can be found in the search results.

Background: a the ranking method in the Google patent is described, in which from the first a section is formed as 1000 hits of the first result set, is examined on its internal link structure to that which a so-called local score is determined, with flows into the original results list. This translated into practice means that links from pages that rank to the search term, are significantly more valuable than links from sites that do not.
Can link to your site from friends, acquaintances or business partners.
Exchange links. ´S here are more tips to the link exchange.
If you have influence, as they are linked, be sure, that even an important search term occurs in the link text.
Let but definitely not always with same link text link. Pay attention to a "natural" variability by modifying your Wunschlinktext again and again.

Special suggestion spelling errors:
Has your link partners installed by mistake a typo in the link text? If you have some links with proper link text, I would just let the error! Such links are important, because they contribute to a more natural-looking link pattern.

Give a wide berth to link farms. Links from link farms can on your search engine rankings negatively ("bad neighborhood"). A link farm is characterised by the fact that the ratio of text to links is very low.
Participate in discussions on Usenet, forums or blogs. You have mostly the ability to link to your site in your contributions ("postings").
But expect of these links no wonder. Because Google can detect such links and know that they are easy to create, their influence on the ranking is relatively low. Since comment spam is a growing problem, many blogs use the nofollow attribute - in this case, the link has no effect on the ranking.

You can find related of blogs easily with Google blog search. Blogurl search commands: (looking in the blog address), inblogtitle: (looks up in the blog page title) and inposttitle: (searches in titles of posts) you can further narrow the search.

Have patience! New links to your site gain value only in the course of time. Until a link positive effect on ranking, it can take 3-6 months.

A link is older, the more Google trusts him. I suspect that the full effect of a link is achieved at the earliest at the age of 12 months.

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