Search Terms

Take plenty of time to find out the most important for your offer search terms (keywords, known as "keywords"):
Questions you friends and acquaintances, what keywords they would find
Research what keywords are used most often in keyword databases,
Consider different spellings, singular/plural and synonyms
Look in the meta data of the websites of your competitors
(just view the source code in the browser leave)
Evaluate regularly on log file analysis, by which keywords visitors arrived via search engines to your site.
In areas with great competition or keywords with large owners focus best on combinations of keywords. It is very difficult to achieve a top ranking for a single keyword, and also does not ensure that users looking for such general, exactly search for what your site offers.

For two- or three word combinations of keywords, it is easier to get to the front seats, and seekers who find your site in this way, fall more within your target group and are lighter than to attract customers.
Accommodate not all keywords on all pages, but optimize every single page only for a few of.
Make sure that your most important keywords at the following locations occur:
in the page title
in headlines
in the page content
in file or directory names
in link text
in the meta data
But do not overdo it! Too much of a good can be - counted by search engines as spam and also a dubious impression on your visitors.